Tech Entrepreneurship: From Innovation to Market Success

Technology Entrepreneurship: From Innovation to Market Success is a practice-oriented course designed for founders, entrepreneurs, and innovators who aspire to build, grow, and scale technology ventures, particularly in the deep-tech sector. The program is designed to help participants transform technological innovations into commercially viable and scalable businesses while addressing the unique challenges faced by technology startups, including long R&D cycles, significant capital requirements, market uncertainty, and legal and operational constraints.

Through 10 comprehensive modules that combine practical frameworks, real-world case studies, and insights from selected startups in the Qualcomm Vietnam Innovation Challenge (QVIC), participants will develop the strategic mindset and practical tools to discover customer needs, build sustainable competitive advantages, design effective go-to-market strategies, develop fundraising plans, build high-performing teams, and make evidence-based decisions for sustainable growth. The course ultimately equips participants with a comprehensive business growth strategy, preparing them to compete successfully in Vietnam, across ASEAN, and in global markets.

Free

32 lessons
Language: Vietnamese and English
20 quizzes
Unlimited access forever
Skill level: All

Curriculum

Curriculum

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Introduction
1 Chapters1 Lessons
0 lessons
- Introduction
  1 lessons
  - 2.1
    Introduction
    4:2 Minutes
Module 1: Product Uniqueness & Market Fit
3 Chapters3 Lessons2 Quizzes
1. Product Uniqueness
▪️Define product uniqueness
▪️Differentiate technical novelty from customer-perceived value
▪️Understand where to find good ideas, especially from specific customers’ “jobs-to-be-done”
▪️Avoid the “solution searching for a problem” trap common in deep-tech startups.
2. Market Fit: 3 Levels of Fit
▪️Understand Problem - Market Fit
▪️Understand Problem - Solution Fit
▪️Understand Product - Market Fit
▪️Diagnose which level the startup is currently at
3. Startup Case Story: VoxCool

0 lessons
- Part 1: Product Uniqueness
  2 lessons
  - 4.1
    Part 1: Product Uniqueness
    4:33 Minutes
  - 4.2
    Check your knowledge Part 1: Product Uniqueness
    3 Questions
- Part 2: Market fit
  2 lessons
  - 5.1
    Part 2: Market fit
    5:27 Minutes
  - 5.2
    Check your knowledge Part 2: Market fit
    3 Questions
- Part 3: Startup Case Story - VoxCool
  1 lessons
  - 6.1
    Part 3: Startup Case Story – VoxCool
    9 Minutes
Module 2: Customer Discovery & Acquisition
3 Chapters3 Lessons2 Quizzes
1. Customer Discovery
▪️Extract behavioral evidence from conversations with customers
▪️Identify consistent problem patterns across customers
▪️Identifying Early Adopters
2. Customer Acquisition
▪️Distinguish interest from commitment
▪️Interpret pilots, LOIs, and paid tests as validation signals
▪️Measure progress in long B2B cycles
▪️Understand how different stakeholders make decisions
3. Startup Case Story: BenKon

0 lessons
- Part 1: Customer Discovery
  2 lessons
  - 8.1
    Part 1: Customer Discovery
    5:15 Minutes
  - 8.2
    Check your knowledge Part 1: Customer Discovery
    3 Questions
- Part 2: Customer Acquisition
  2 lessons
  - 9.1
    Part 2: Customer Acquisition
    4:33 Minutes
  - 9.2
    Check your knowledge Part 2: Customer Acquisition
    3 Questions
- Part 3: Startup Case Story - BenKon
  1 lessons
  - 10.1
    Part 3: Startup Case Story – BenKon
    10 Minutes
Module 3: Technology Roadmap & Development
3 Chapters3 Lessons2 Quizzes
1. Technology Roadmap
▪️Translate vision into executable steps
▪️Prioritize for business and market validation
▪️Navigate the Startup Dilemma (build fast to learn vs. build properly to scale)
2. Development Decisions
▪️Execute strategic trade-offs
▪️Build for flexibility in early stage
▪️Make architecture decisions: modular vs integrated system
3. Startup Case Story: Techvico

0 lessons
- Part 1: Technology Roadmap
  2 lessons
  - 12.1
    Part 1: Technology Roadmap
    6 Minutes
  - 12.2
    Check your knowledge Part 1: Technology Roadmap
    3 Questions
- Part 2: Development Decisions
  2 lessons
  - 13.1
    Part 2: Development Decisions
    2:34 Minutes
  - 13.2
    Check your knowledge Part 2: Development Decisions
    3 Questions
- Part 3: Startup Case Story - Techvico
  1 lessons
  - 14.1
    Part 3: Startup Case Story – Techvico
    10:26 Minutes
Module 4: Prototyping & Manufacturing
3 Chapters3 Lessons2 Quizzes
1. Prototyping
▪️Design prototypes to test specific assumptions
▪️Match prototype fidelity to the question being tested
▪️Understand lab success does not equal market readiness
2. Manufacturing
▪️Define manufacturing readiness criteria
▪️Recognize irreversible cost and supply chain lock-in
▪️Sequence experimentation before scale commitment
3. Startup Case Story: HSPTek

0 lessons
- Part 1: Prototyping
  2 lessons
  - 16.1
    Part 1: Prototyping
    2:46 Minutes
  - 16.2
    Check your knowledge Part 1: Prototyping
    3 Questions
- Part 2: Manufacturing
  2 lessons
  - 17.1
    Part 2: Manufacturing
    2:08 Minutes
  - 17.2
    Check your knowledge Part 2: Manufacturing
    3 Questions
- Part 3: Startup Case Story - HSPTek
  1 lessons
  - 18.1
    Part 3: Startup Case Story – HSPTek
    10:15 Minutes
Module 5: Intellectual Property (IP) Protection
3 Chapters3 Lessons2 Quizzes
1. IP Strategy
▪️Identify core value-creating elements requiring IP protection
▪️Recognize the special value of IP in deep-tech startups
▪️Build an IP portfolio, not just one patent
▪️Understand IP strategy as both defense and navigation
2. IP Decision
▪️Compare different types of IP protection
▪️Understand how to compete using different combinations of IP tools
▪️Recognize the value of IP beyond protection
▪️Decision between protection and openness
3. Startup Case Story: Rynan Technologies

0 lessons
- Part 1: IP Strategy
  2 lessons
  - 20.1
    Part 1: IP Strategy
    5:29 Minutes
  - 20.2
    Check your knowledge Part 1: IP Strategy
    3 Questions
- Part 2: IP Decision
  2 lessons
  - 21.1
    Part 2: IP Decision
    5:37 Minutes
  - 21.2
    Check your knowledge Part 2: IP Decision
    3 Questions
- Part 3: Startup Case Story - Rynan Technologies
  1 lessons
  - 22.1
    Part 3: Startup Case Story – Rynan Technologies
    8:17 Minutes
Module 6: Funding & Capital Efficiency
3 Chapters3 Lessons2 Quizzes
1. Funding Strategy
▪️Match funding sources to development stage
▪️Evaluate expectations attached to each capital type
▪️Communicate technical milestones to investors effectively
2. Capital Efficiency
▪️Allocate capital to reduce key risks
▪️Understand how capital can convert into startup progress
▪️Define milestone-based fundraising logic
3. Startup Case Story: Alternō

0 lessons
- Part 1: Funding Strategy
  2 lessons
  - 24.1
    Part 1: Funding Strategy
  - 24.2
    Check your knowledge Part 1: Funding Strategy
    3 Questions
- Part 2: Capital Efficiency
  2 lessons
  - 25.1
    Part 2: Capital Efficiency
    3:24 Minutes
  - 25.2
    Check your knowledge Part 2: Capital Efficiency
    3 Questions
- Part 3: Startup Case Story - Alternō
  1 lessons
  - 26.1
    Part 3: Startup Case Story – Alternō
Module 7: Talent Acquisition & Retention
3 Chapters3 Lessons2 Quizzes
1. Talent Acquisition
▪️Align hiring with stage-specific risks and growth needs
▪️Recognize critical hiring risks associated with deep-tech startups
▪️Compete strategically for top talent
2. Retention
▪️Design equity and incentives for long-term value creation
▪️Build retention through alignment, ownership, and growth
▪️Avoid misalignment that weakens scaling teams
3. Startup Case Story: Vbee

0 lessons
- Part 1: Talent Acquisition
  2 lessons
  - 28.1
    Part 1: Talent Acquisition
    5:12 Minutes
  - 28.2
    Check your knowledge Part 1: Talent Acquisition
    3 Questions
- Part 2: Retention
  2 lessons
  - 29.1
    Part 2: Retention
    5:38 Minutes
  - 29.2
    Check your knowledge Part 2: Retention
    3 Questions
- Part 3: Startup Case Story - Vbee
  1 lessons
  - 30.1
    Part 3: Startup Case Story – Vbee
    9:38 Minutes
Module 8: Regulatory & Compliance Challenges
3 Chapters3 Lessons2 Quizzes
1. Regulation
▪️Identify how regulation shapes early startup decisions
▪️Understand the multiple dimensions of regulation
2. Compliance Strategy
▪️Design entry strategies that reduce regulatory exposure
▪️Use components, partnerships, or sandboxes strategically
▪️Sequence expansion based on regulatory readiness
▪️Understand the Vietnam context and stay updated
3. Startup Case Story: XB Technology

0 lessons
- Part 1: Regulation
  2 lessons
  - 32.1
    Part 1: Regulation
    4:25 Minutes
  - 32.2
    Check your knowledge Part 1: Regulation
    3 Questions
- Part 2: Compliance Strategy
  2 lessons
  - 33.1
    Part 2: Compliance Strategy
    3:41 Minutes
  - 33.2
    Check your knowledge Part 2: Compliance Strategy
    3 Questions
- Part 3: Startup Case Story - XB Technology
  1 lessons
  - 34.1
    Part 3: Startup Case Story – XB Technology
    8:44 Minutes
Module 9: Go-to-Market Strategy
4 Chapters4 Lessons2 Quizzes
1. Beachhead market
▪️Understand the definition of a beachhead market
▪️Identify criteria for a strong beachhead market
▪️Decide whether Vietnam is a good beachhead market
2. ASEAN
▪️Understand why ASEAN is a stepping stone before going global
▪️Recognize ASEAN challenges
3. Global expansion
▪️Expand based on repeatability and readiness, not ambition
▪️Understand the importance of partnership in expansion
▪️Note the deep-tech special case
4. Startup Case Story: Rainscales

0 lessons
- Part 1: Beachead Market
  2 lessons
  - 36.1
    Part 1: Beachead Market
    3:52 Minutes
  - 36.2
    Check your knowledge Part 1: Beachead Market
    3 Questions
- Part 2: ASEAN
  1 lessons
  - 37.1
    Part 2: ASEAN
    1:11 Minute
- Part 3: Global expansion
  2 lessons
  - 38.1
    Part 3: Global expansion
    3:11 Minutes
  - 38.2
    Check your knowledge Part 3: Global expansion
    3 Questions
- Part 4: Startup Case Story - Rainscales
  1 lessons
  - 39.1
    Part 4: Startup Case Story – Rainscales
    8:14 Minutes
Module 10: Founder Bandwidth & Team Dynamics
3 Chapters3 Lessons2 Quizzes
1. Founder Bandwidth
▪️Identify founder bottlenecks limiting scale
▪️Define clear decision ownership boundaries
▪️Increase organizational leverage through delegation
2. Team Dynamics
▪️Build trust with role clarity
▪️Develop high-performing teams
▪️Apply agile mindset
▪️Align technical and commercial leadership for scale
3. Startup Case Story: Viet Dynamic

0 lessons
- Part 1: Founder Bandwidth
  2 lessons
  - 41.1
    Part 1: Founder Bandwidth
    2:4 Minutes
  - 41.2
    Check your knowledge Part 1: Founder Bandwidth
    3 Questions
- Part 2: Team Dynamics
  2 lessons
  - 42.1
    Part 2: Team Dynamics
    4:26 Minutes
  - 42.2
    Check your knowledge Part 2: Team Dynamics
    3 Questions
- Part 3: Startup Case Story - Viet Dynamic
  1 lessons
  - 43.1
    Part 3: Startup Case Story – Viet Dynamic
    9:45 Minutes

Tech Entrepreneurship: From Innovation to Market Success

Curriculum

Introduction

Module 1: Product Uniqueness & Market Fit

Module 2: Customer Discovery & Acquisition

Module 3: Technology Roadmap & Development

Module 4: Prototyping & Manufacturing

Module 5: Intellectual Property (IP) Protection

Module 6: Funding & Capital Efficiency

Module 7: Talent Acquisition & Retention

Module 8: Regulatory & Compliance Challenges

Module 9: Go-to-Market Strategy

Module 10: Founder Bandwidth & Team Dynamics

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